Nils Wirell
Nils founded Purasu in 2019 with the vision of giving Nordic B2B companies access to senior RevOps expertise without the overhead of a traditional agency. With more than 15 years of experience in go-to-market strategy, HubSpot architecture and data-driven growth, he has helped 50+ companies scale their commercial operations.
He has worked hands-on with AI and machine learning since 2016, long before the technology became widely available, and is trained in AI strategy at Harvard. Today that experience goes into helping B2B companies become visible in AI-driven answer engines and into raising sales and marketing productivity with AI that actually works in practice.
Areas of expertise
Revenue Operations (RevOps)
End-to-end alignment of sales, marketing and customer success. Processes, data and tech stack that drive predictable growth.
More about RevOps consultant in SwedenGo-to-market strategy
Market entry, segmentation, ICP definition and channel strategy for Nordic and international markets.
HubSpot architecture
Enterprise implementations, migrations and optimisation. Complex integrations, custom objects and multi-hub set-ups.
More about HubSpot & CRMAI & automation
Intelligent workflows, predictive lead scoring, chatbots and process automation that create scalability.
More about AI & automation- Key figures
- 50+ completed projects · 4 Nordic markets
- Languages
- Swedish, Danish, English, Japanese, French
Want to talk to someone on the team?
Book a free 30-minute call. Nils takes the first call and makes sure the right person joins after that.