About Purasu

We are not an agency, we are your senior dream team

Purasu means “plus” in Japanese.

We believe in always delivering a little more than expected. That applies both to our client projects and to how we build our own culture.

Purasu AB · Gothenburg

So who are we?

Purasu is a Nordic network of senior consultants in sales, marketing, RevOps and HubSpot. We were founded in 2019, are based in Gothenburg and deliver to B2B companies in Sweden, Norway, Denmark and Finland. We are a HubSpot Gold Partner, but platform-agnostic in how we think. We have worked both agency-side and in-house, so we know what works and what is just fluff.

Our history & philosophy

Why we are called Purasu, and why we always add a little more

プラス (Purasu) means “plus” in Japanese. We founded the company to create an alternative to the traditional agency model, where senior people sell but junior people deliver, where overhead balloons, and where technical solutions sometimes come before the business.

We are inspired by the Kaizen philosophy of continuous improvement. For us, that always means a “+ on the side”:

  • An extra step in every project.
  • A better way to collaborate.
  • A culture where small improvements lead to big results.

That is why we are called Purasu. Because we believe in the power of that little extra.

The difference

What we are not. What we are.

What we are notWhat we are

Juniors practising on your account.

Senior expertise that does the work.

Generic agency packages.

Teams tailored to your business.

Expensive overhead.

A network built on experience and the Kaizen philosophy.

The team

The people behind Purasu

Beyond the core team we bring in specialists from the network depending on what the engagement needs. You never get more consultants than you need.

Founder and senior consultant

Nils Wirell

More than 15 years of experience in go-to-market strategy, HubSpot architecture and data-driven growth. Has helped more than 50 companies scale their commercial operations across four Nordic markets.

More about Nils
Project and production manager

Magdalena Eckerdal

More than 10 years of experience leading digital projects and productions in communications, marketing and web. Background at the City of Gothenburg, Stampen Media and Gullers Grupp.

More about Magdalena
HubSpot and integration specialist

Matheus Lopes

More than 6 years of international experience in CRM implementation, system integration and process automation. Background at Stefanini, Alva Labs and Localiza.

More about Matheus
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Ready to skip the agency fluff?

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