3 → 1brands on one shared HubSpot platform
Three companies became one · HubSpot Enterprise
Nordic BIM Group
Three companies in three countries were merging into one company and one brand. We had the privilege of helping them make the move and handling the whole HubSpot Enterprise implementation.
- The challenge
- Nordic BIM Group was bringing three companies, Graphisoft in Norway, Noliplan in Sweden and M.A.D in Finland, together under one brand. That required a new digital identity, the merging of different systems and a platform that could support both customer communication and internal training.
- Why Purasu
- They needed a partner who could handle the complexity of uniting three organisations in three countries. It was not only about technology, but about creating a single digital platform that reflected their new identity while making both marketing and internal processes more efficient.
- Our solution
- We developed a completely new website presenting Nordic BIM Group as one player in the Nordic market. At the same time we implemented HubSpot Enterprise, migrated data from existing CRM systems such as FileMaker and integrated several e-commerce platforms. To strengthen internal learning we also built a tailored Learning Management System (LMS) directly in HubSpot.
- The result
- One digital platform uniting three brands.
- Better customer interaction through HubSpot Enterprise.
- More efficient internal processes through migrated and consolidated data.
- An internal LMS for training and knowledge sharing.
- A stronger market presence as one Nordic leader in BIM technology.
