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HubSpot Gold Partner

HubSpot and CRM

We implement and optimise your CRM as part of your GTM and RevOps strategy.

As a HubSpot Gold Partner we help you get the most out of your CRM. We adapt the platform to your business goals and connect it to your overall go-to-market strategy, from first contact to long-term customer relationships.

HubSpot is one of the strongest platforms for B2B, but it is the strategy behind it that decides the result.

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HubSpot & CRM

More than a system. A tool that drives the business.

Through careful implementation, configuration and integrations we create a platform that supports every step of the customer journey. With the right structure in place you get better insight, more efficient processes and a stronger base for long-term customer relationships.

CRM set-up

We help you set up a CRM that works from day one. With the right structure, customisation and integrations you get full control of your contacts, deals and customer journeys, and can start working smarter, faster and more data-driven.

Marketing automation

We help you automate marketing so the right message reaches the right person at the right time. With smart workflows, segmentation and personalisation we create a seamless customer journey that saves time, strengthens relationships and drives more deals.

Sales enablement

We give your sales team the right tools, content and processes to work more efficiently and get every customer conversation right. By connecting data, marketing and sales we create better conditions for building relationships, shortening sales cycles and winning more business.
How it works

What does a HubSpot engagement with Purasu include?

Every HubSpot engagement starts with a requirements analysis: Which teams will use the system? Which processes should it support? What data already exists and where does it live today? From that we set a scope and a timeline that are realistic, not ambitious on paper and impossible to keep in practice.

Depending on where you are, an engagement can look different. It can be a new installation from scratch, a migration from another CRM, an optimisation of an existing HubSpot portal that is not used to the full, or integrations with external systems such as ERP, e-commerce platforms or other marketing tools.

Concrete deliverables in a typical engagement:

  • data model and CRM structure
  • pipeline set-up and deal stages
  • email templates and sequences
  • automated workflows
  • reports and dashboards
  • training for the users

We document what we build and why, so you are not dependent on us to run it.

The project step by step

How a HubSpot project with us works

  1. 1

    Analysis

    We map your current situation, your existing data and what you want to achieve.

  2. 2

    Plan

    We produce a prioritised implementation plan, realistic and adapted to your organisation.

  3. 3

    Delivery

    We build, configure and test in close collaboration with you.

  4. 4

    Training

    We make sure your team can and wants to use HubSpot, not just technically but day to day.

  5. 5

    Ongoing support

    We are still there when questions come up and when you want to take the next step.

Strategy

Strategy before the system

A HubSpot project rarely moves the business if nobody has decided where the business is going. So we start in the business: where you are, what is holding growth back and what the market actually wants. From there we set a concrete action plan. Not an 80-page strategy document that ends up in a drawer, but a prioritised framework with clear next steps that the system is then built for.

Depending on your needs, it can cover:

  • a current-state analysis of sales, marketing and systems
  • positioning and value proposition
  • a go-to-market plan for new markets or segments
  • activity plans with owners and timelines

We work closely with your management and in practice act as an external head of strategy, without you having to hire one.

Common questions

Common questions about HubSpot and CRM

We already have a CRM. Do we need to switch to HubSpot?
Not necessarily. We start by understanding what you have and what is missing. Sometimes optimising the existing system is enough. Sometimes HubSpot is the right next step.
How long does a HubSpot implementation take?
A basic set-up can be ready in 2 to 4 weeks. More complex projects with integrations and automation usually take 6 to 12 weeks.
What does a HubSpot engagement with Purasu cost?
A basic set-up typically costs SEK 50,000 to 150,000 and takes 2 to 4 weeks. A standard implementation with migration, integrations and lead scoring usually lands at SEK 150,000 to 350,000. On top of that come HubSpot’s licences, and ongoing management at SEK 15,000 to 60,000 a month if you want a long-term partner. We quote on what you actually need, not on what is most expensive. If you want the full price picture before talking to us, read our HubSpot implementation pricing guide for Sweden 2026.
Why choose Purasu as your HubSpot partner?
As a HubSpot Gold Partner we have delivered implementations and optimisations for B2B companies across the Nordics. What sets us apart is that we are not a large agency with junior consultants. You work directly with senior HubSpot specialists who know the platform inside out, and who understand that the tool has to fit your business, not the other way round. We have experience of complex set-ups with several brands, multilingual portals and integrations with external systems such as ERP and marketing automation tools outside the HubSpot ecosystem. Want to compare us with others before you decide? We have written an independent guide on how to choose the right HubSpot partner in Sweden, with the seven questions to ask and the warning signs to look out for.
Can you help with the strategy too, not just the system?
Yes. Strategic advisory is now part of our HubSpot engagements. We map your situation, your goals and what is holding growth back, and deliver a prioritised plan that the system is then built for. We have broad experience of the Nordic B2B markets in Sweden, Norway, Finland and Denmark.
What happens after HubSpot is implemented?
We document what we build and why, and train your team so you are not dependent on us to run the system. We also offer ongoing support and optimisation if you want a long-term partner.

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Next step

Want to know where to start?

Book a free 30-minute strategy call with Nils. No sales pitch, just insights you can use straight away.

Book 30 minutes with Nils (opens in a new tab)Prefer email? hej@purasu.se