HubSpot integrations: connect your CRM to the ERP
A HubSpot integration can cost anything from a few thousand kronor to SEK 200,000, and the difference rarely lies in the technology. A simple connection that moves data in one direction can be built as an automation in Make for a few thousand. Custom middleware that syncs two systems both ways, resolves conflicts and does not break at the next update usually lands at SEK 50,000 to 200,000. What decides where you end up is not which ERP you have, but how clean the data is, how many objects need to sync, and whether you have decided what applies when the systems disagree.
Settle that before you ask for a quote. See also the HubSpot implementation pricing guide 2026 and HubSpot & CRM.
Three levels of integration, and what they cost
1. Automationa few thousand kronor
A flow in Make or similar that moves data in one direction. A new order in Shopify creates a deal in HubSpot. Quick to build, cheap to own, but it does not handle volume and it resolves no conflicts. The right choice when the need is small and clearly defined.
2. Ready-made connectorquick start
An existing connector to, for example, Fortnox or Business Central. Quick to get going and often solves 80 percent of the need. The problem is the last 20 percent: the fields that do not exist, the objects that are not supported, and the logic that belongs to someone else.
3. Custom middlewareSEK 50,000 to 200,000
A dedicated layer between the systems with full control of data model, conflict rules and error handling. The most expensive to build, the cheapest to own over time when the flow is business-critical. The right choice for two-way sync, several systems or messy data.
The data model is the integration. Everything else is plumbing.
Most integrations do not fail on the technology. They fail because nobody decided who owns the customer, what happens with duplicates, and what applies when HubSpot says one thing and the ERP another. Anyone who quotes an integration without first asking what your data looks like has not understood the job.
We have built integrations with, among others:
- Fortnox
- Visma e-conomic
- Monitor
- Microsoft Dynamics
- Microsoft Business Central
- Jeeves
- Lime
- Upsales
- Litium
- Shopify
- Liveforce
- Dataløn
- Ticketmaster
Read our HubSpot pricing guide for Sweden 2026 for the full cost picture, or why the data model is the integration.
Warning signs, and who actually builds it
A fixed price before scoping
Anyone who gives you a fixed price without looking at your data is guessing. Either there is a hefty risk margin in the quote, or the bill arrives as change requests. We have seen an agency sell a HubSpot to Fortnox connection for SEK 380,000 with a promise of full sync. It never worked.
A ready-made connector as the answer to everything
A ready-made connector is a good answer to a simple question. If it is the answer to every question, regardless of what your data looks like or which objects you need, someone is selling a product instead of solving your problem.
Who builds it at Purasu
Matheus Lopes, HubSpot and integration specialist. More than 6 years of international experience in CRM implementation, API development and process automation, with a background at Stefanini, Alva Labs and Localiza. You talk to the person who writes the code, not to an account manager.
Common questions about HubSpot integrations
What does a HubSpot integration with the ERP cost?
Which systems does Purasu connect HubSpot to?
Can we use a ready-made connector, or do we have to build custom?
How long does a HubSpot integration take?
Why do so many CRM integrations fail?
Do we need to clean the data before the integration?
Not sure which level you need?
Book a free 30-minute call. We look at which systems need to talk to each other and what your data looks like, and tell you straight whether an automation is enough or you need to build something of your own. No sales pitch.