Is it worth upgrading to Content Hub?
Are you thinking about moving from HubSpot's CMS to the new Content Hub? In this article we explore the latest features in Content Hub to help you decide whether an upgrade is right for you.
If you already use HubSpot's CMS Hub and are considering an upgrade to Content Hub, you need to think about what is new and whether it is worth a change. CMS Hub will still be supported and available within Content Hub's broader range of features. You can choose to continue with your CMS Hub subscription without access to the new features in Content Hub. But if you are drawn to the possibilities Content Hub offers, an upgrade is definitely worth considering.
Content Hub is packed with features that help marketing teams streamline how they create, manage and distribute content. It is especially beneficial if:
You find it interesting to integrate podcasts into your marketing.
You are interested in exploring AI-driven content creation and want to focus on that opportunity.
Maintaining a consistent brand voice across several content creators is a challenge for you.
You find it challenging to brainstorm and develop strong content ideas.
Finding suitable images for your content is a challenge, but you are open to AI help.
You target an audience with different languages and need to translate content quickly.
You use WordPress and want a better CRM integration for a more personal user experience.
Benefits of upgrading to Content Hub include access to HubSpot's latest AI content marketing tools, such as:
Brand Voice: Ensures a consistent tone in AI-generated content.
Content Remix: Converts existing content into new formats.
AI Blog Generator: Creates SEO-friendly blogs based on your input.
AI Image Generator: Creates custom images for your content.
Blog Narrator: Turns blog posts into audio.
Membership blog: Offers exclusive content to your audience.
AI translations: Quickly translates content into several languages.
Podcasts: Handles hosting and distribution of podcasts, together with AI-generated transcripts.
The pricing structure for Content Hub varies depending on the plan you choose, with options such as:
Free: $0/month
Starter: $25/seat/month
Pro: $500/month (includes 3 core seats)
Enterprise: $1,500/month (includes 5 core seats)
If you already use CMS Hub, your pricing structure will be adapted to the new model when you move to Content Hub.
