Kasthall is a Swedish carpet manufacturer that most people in Sweden probably have no idea exists. The company has been around since 1889 and focuses on public environments, as well as individuals who want the very best the market has to offer.

Our challenge was to turn a design that traditionally reflected Swedish craftsmanship into an international high-end brand. We had a fantastic collaboration with Kasthall's marketing team. The design was created together with the Gothenburg company Rapid Images. Development and implementation were handled by us in-house.

This was the start of a project that has meant a complete restructuring of how Kasthall works digitally. Kasthall wanted an easy-to-use CRM that could make use of the data generated through their online platform. We therefore migrated Kasthall from their previous CRM, Microsoft Dynamics, to HubSpot. We have also integrated it with the rest of their tech stack to get an easy-to-use system where data is at the centre. We have also helped move a somewhat scattered martech stack over to HubSpot marketing automation.

It will be really exciting to follow this company's development going forward.